Member Acquisition & Retention

Three female swimmers who are best friends

It's not easy to attract new members to your club, and we know you're always trying to come up with new ways to reward and inspire your members.

Here are some of the resources and opportunities that are available to your club:

Book an Athlete Appearance

If you would like members of The Australian Dolphins squad to appear at your event, session, clinic or school to provide skills and tips or for a speaking engagement please email the following information to

  • Day/ Date/ Time
  • Address of requested appearance
  • Requesting organisation
  • Swimmer responsibility- clinic, speaking, presentation evening
  • Organiser contact details
  • Any other information/ requirements

 For more information, head to the Australian Swimmers' Association's page on Athlete Appearances

Host a Beyond the Black Line Clinic

The Beyond the Black Line (BTBL) program involves current and retired Dolphins engaging younger members of the swimming community about real issues effecting everyone today during a 90 minute clinic. The aim of the program is to normalise society's issues amongst members of the swimming community. What makes this program even more special is that all presenters have experienced their own issues with the subject matter on their journey to becoming international swimmers. Topics covered include:

  • Dealing with Race Anxiety
  • Body Image
  • Dealing with disappointment
  • Communication
  • Physical V Psychological development
  • Leading a balanced life

There is no cost to have a program delivered at your club.

Head to the Beyond the Black Line website to book a clinic.

Invite Yampu to visit your club

Running a come and try event at your club? Yampu the dolphin may be able to make an appearance!

To book a Yampu appearance contact Vinh Tran.

Order some Participation Ribbons to hand out at a meet

Participation Ribbons are available for meet organisers to award junior competitors at local meets for participation and involvement in swimming. The ribbons are to recognise participation at an event where a child would not normally receive recognition. These ribbons allow all competitors to be recognised and rewarded for competing, rather than focusing on winning.

If you would like participation ribbons for an upcoming meet, please contact the Swimming NSW office.

Further Acquisition & Retention Resources

  • Active Kids Program
  • The NSW Government* is helping kids get active with the new Active Kids program. The original program, launched in 2018, provided parents, guardians and carers with a voucher which can be applied towards the cost of sports fees valued up to $100 per calendar year for each student enrolled in school. 2019 voucher applications opened on 1 January, 2019.

    In a new and exciting development from the NSW Government, from 1 July 2019, parents, guardians and carers of school-enrolled children can apply for a second $100 Active Kids voucher to use towards registration and membership fees for sport and active recreation each year.

    Voucher one is valid January to December and Voucher two is valid July to December.

    The voucher can be redeemed towards payment of memberships or fees with an approved provider registered with the Active Kids Voucher program, each calendar year.

    Visit our Club FAQ page for more information on the Active Kids Program.

  • Take Your Marks Come and Try Program
  • Take Your Marks is a new program developed by Swimming NSW aimed at introducing young people (5-12yrs/Kindergarten-Yr 6) to the sport of swimming and to help clubs with acquiring new junior members.

    The purpose of the Take Your Marks program is to increase FUN, participation-based membership at swim clubs. The four-hour program is a fun way for school-aged kids to 'come & try' swimming and a cost-effective option for parents to check out your club.

    We encourage clubs to run 'come and try' events to allow members of the community to experience club swimming.

    Come and try events are a great segway for clubs who work with a feeder Learn to Swim program, and can be used as a promotional tool to attract new members.

    Visit our Take Your Marks page for more information.

  • Promo Materials
  • We have a number of marketing and promo materials available for your club to use, including:

    • a downloadable marketing toolkit with digital and printable materials
    • autographed goods available

    and more!

    Visit our Promo Materials page for more information.

Was this page helpful?yesno

Thanks for your feedback.

Go back to top